The granulated honey in this blend really helps form a crust around the meat and seals in the moisture, making for a juicier dish. The chiles in this rub lends a pleasant heat to any dish. Hand blended from granulated honey, sea salt, sandia powder, onion, paprika, chipotle powder, and Italian seasoning. 1 TBL of rub per 1 pound of meat. Let sit for around two hours before you grill it to ensure maximum flavor.